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October 2, 2018

Four Bold Predictions for the Future of Marketing, and How it Will Change the Industry. The turn of the century brought with it a slew of new technology. Marketing is an industry where technological advances have transformed the way we think, and the way we do busines...

September 20, 2018

What is the Worst Approach you can take with your Marketing. ROI is not the most important metric to look at, and here is the reasons why.

September 19, 2018

Touchpoints are the basis for every marketing strategy. A touchpoint is either subconcious or inbound, but both can help you build your brand. Touchpoints are the basis for every marketing strategy. A touchpoint is exactly what it sounds like: a channel through which...

August 30, 2018

Getting a message across in the digital world is something every modern business does. Whether it’s through email communication, a website or blog, or social media, we engage our potential customers through the digital world. However, digital communication is sometimes...

July 31, 2018

Long-Term Gains of Brand Recognition through Social Media Marketing. Marketing and sales go hand in hand, but sometime you have to only think about your brand. Unfortunately "brand recognition" is more difficult to put a price tag on. Social media is one of...

May 24, 2018

In the digital era, many businesses are updating their approach to digital marketing. Competition in the arena is fierce, and it’s easy to get lost in the crowd. To “get found” online by potential clients, a company needs far more than a simple website and Facebook pag...

May 18, 2018

Smartphones are changing the way we see the world – literally! The size of a smartphone screen drastically changes our online viewing experience. More and more people are turning to their smartphones before their laptops. People are looking up products and services on...

March 6, 2017

Living and growing up in any single city in the world is impactful on how you run and work for a business. I grew up in Edmonton, Alberta, Canada. For anyone that calls Edmonton home, they know that the city can be full of life in the summer, but slowly runs out of thi...

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