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SEO: What you can, and cannot, control.

July 14, 2017


The Dynamic Nature of Search Engine Optimization (SEO)?


What is new in the SEO world? What changes has Google made this time? What is, and is not working within our strategy?


These are all questions that we hear all of the time. The fact of the matter is, SEO is dynamic, ever changing, and as a result, it is very hard to control everything. That is why we recommend to use a prioritized approach to your SEO strategy


In the basic form, this just means to focus on the tasks that you know will affect your SEO rankings the most; even if it is a little more complicated then that.


"Develop the roots, before you move on to growing your web presence." 


Break your SEO down into internal and external elements. Internal elements are easier to control, and often have an immediate effect. External elements, while also having an immediate effect, can often take more time, effort and money to develop. We often recommend, making sure you always keep your internal elements fully optimized, while trying to fit in external elements as you go.

"SEO would be easier if we had the algorithms, but we do not, so experiment." 


Also with modern analytics, and trial and error, you will begin to gain an understanding about what is working within your strategy. Use a scientific approach to eliminate factors and pinpoint the effecting ones. Then use this information to decide on the priority within your daily schedule.



How does Outsourced SEO management work?


First and foremost, we work with you to define your SEO goals. Then we develop a plan with you, to make the goals happen.


Outsourced SEO is always defined by the clients expectations and goals. Sometimes clients want to fully outsource their SEO activities, while other times they want the foreign team to work with the internal marketing team within, to provide a second opinion and new perspective.



How Magnolias can Help?


We will guide you and help you plan out your strategic SEO, SEM and GMO strategies, to maximize your marketing budget resources.​


Working either within your business or from the Magnolias offices are both options, but either way, our SEO team of experts will work tirelessly on the scope of work designated by your company to meet your performance indicator goals.


Contact us today for a free consultation on how we can help you develop and expand your business, both efficiently and in a cost effective manner.







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