In this digital age, visual content marketing is constantly playing a bigger and bigger role in successful digital campaigns. Adding a photo to your social media post is simple and effective—if done correctly. Optimizing your images on your social platform means that you maximize the impact of your content and significantly increase your click-through rate.
The recommended social media dimensions are as follows:
Post: 1200 x 630 px
Profile picture: 180 x 180 px
Cover photo: 820 x 312 p
Highlighted image: 1200 x 717 px
Event banner: 1920 x 1080 px
In-stream photos: 1024 x 512 px
Profile picture: 400 x 400 px
Header: 1500 x 500 px
Business page post: 436 x 228 px
Business profile picture: 300 x 300 px
Business cover photo: 1536 x 768 px
Personal page post: 520 x 272 px
Personal profile picture: 400 x 400 px
Personal cover photo: 1584 x 396 px
Profile picture: 110 x 110 px
Post: 1080 x 1080 px
Instagram story: 1080 x 1920 px
Event cover photo: 2160 x 1080 px
Why are images so crucial to a successful social media campaign?
It all has to do with engagement and the way we’ve learned to digest the mass amounts of information screaming at us every day.
Photos are a great way to introduce an emotion, that is then given context with content. Emotions are powerful and drive us to make decisions - which is why a good photo with your post is essential if you want your target audience to act!
It’s no myth that our attention span significantly decreases when technology is involved and it’s the reason why short and sweet is typically more effective online. That being said, a relevant image attached to your post increases the chances that someone will stop scrolling to read what you have to say. Powerful content will drive action, but it’s an effective image that will get them reading.
This isn’t a secret formula—it’s a well-known fact amongst marketers. So, how will you make your image stand apart from thousands of others on their feed? The first step is optimization, because an image staged to perfection is more likely to get them to stop then one with words cropped out!
Now that you have all the tools you need for a successful social media campaign, you can start getting creative! Happy posting.
If you’d like to learn how Magnolias can help you with digital marketing or to develop and expand your business, contact us today for a free consultation.
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