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A go-to guide to Image Sizes for Social Media Posts

April 9, 2018

In this digital age, visual content marketing is constantly playing a bigger and bigger role in successful digital campaigns. Adding a photo to your social media post is simple and effective—if done correctly. Optimizing your images on your social platform means that you maximize the impact of your content and significantly increase your click-through rate.



The recommended social media dimensions are as follows:



Post: 1200 x 630 px

Profile picture: 180 x 180 px

Cover photo: 820 x 312 p

Highlighted image: 1200 x 717 px

Event banner: 1920 x 1080 px



In-stream photos: 1024 x 512 px

Profile picture: 400 x 400 px

Header: 1500 x 500 px



Business page post: 436 x 228 px

Business profile picture: 300 x 300 px

Business cover photo: 1536 x 768 px

Personal page post: 520 x 272 px

Personal profile picture: 400 x 400 px

Personal cover photo: 1584 x 396 px



Profile picture: 110 x 110 px

Post: 1080 x 1080 px

Instagram story: 1080 x 1920 px



Event cover photo: 2160 x 1080 px


Why are images so crucial to a successful social media campaign?


It all has to do with engagement and the way we’ve learned to digest the mass amounts of information screaming at us every day.


Photos are a great way to introduce an emotion, that is then given context with content. Emotions are powerful and drive us to make decisions - which is why a good photo with your post is essential if you want your target audience to act!


It’s no myth that our attention span significantly decreases when technology is involved and it’s the reason why short and sweet is typically more effective online. That being said, a relevant image attached to your post increases the chances that someone will stop scrolling to read what you have to say. Powerful content will drive action, but it’s an effective image that will get them reading.


This isn’t a secret formula—it’s a well-known fact amongst marketers. So, how will you make your image stand apart from thousands of others on their feed? The first step is optimization, because an image staged to perfection is more likely to get them to stop then one with words cropped out!




Now that you have all the tools you need for a successful social media campaign, you can start getting creative! Happy posting.


If you’d like to learn how Magnolias can help you with digital marketing or to develop and expand your business, contact us today for a free consultation.

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