The future is here folks—It’s time to add video marketing to your social media strategy toolbox. According to SmallBizTrends, social video generates 1200% more shares than text and images combined, and drives a 157% increase in organic traffic from search engines. These numbers are huge! So whether your business is simply looking to improve its digital presence or to create more sales using the power of social media, you will benefit tremendously from the rising popularity of this tool.
If you’re not convinced yet, here’s some valuable information and statistics as to why video marketing is an essential addition to your digital strategy.
Video popularity will continue to rise
As published by Cisco’s Visual Networking Index, Internet video streaming and downloads are beginning to take a larger share of bandwidth and will grow to more than 81% of all consumer Internet traffic by 2021.
This data is also resonated in the 2015 Q3 call, where Facebook announced that it was generating 8 billion video views daily. As a marketer, it is clear that video marketing isn’t going anywhere, anytime soon.
Facebook is one of the main platforms for video consumption
Facebook now measures video consumption in hours rather than total videos viewed to give a more accurate comparison between other video viewing platforms. Recent Facebook video statistics show that users are consuming 100 million hours of video per day.
As a platform known for effective digital advertising (with 93% of marketers using Facebook advertising regularly source: sproutsocial.com), Facebook video marketing is an excellent way to boost organic engagement and create new leads.
It pays to have captions
According to Digiday, 85% of Facebook videos are consumed without sound, a nudge that brands should be producing content that can be just as engaging in silence. Facebook also found that users responded mostly adversely to autoplay sound and that, on average, watch time increases by 12% when captions are added to videos.
Since users are 5x more likely to watch videos on their smartphone, this stat doesn’t take us by surprise!
More leads = more sales!
Did you know that 92% of mobile video viewers share videos on social media (Source: Emarketer.com)? And according to Wyzowl, this has been paying off! With 77% of consumers saying that they’ve been convinced to buy a product or service by watching a video, it would be wise of marketers to start seeing video as a leading contender to create leads and drive sales.