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INSIGHTS BLOG

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Episode 4: Video Production is the way of the Future

August 21, 2018

 

The future is here and it’s time to add video marketing to your social media strategy toolbox!

 

Research has shown that videos on social media platforms generate 1200% more shares than text and images combined, and drives a 157% increase in organic traffic from search engines. These figures are huge! They also show just how important visual communications has become and proves that consumers react incredibly well to interactive material. 

 

There is so much more to video that happens behind the scenes. The way painters create an image using a variety of strokes and patterns, videographers use filming tools and techniques that are designed to make you feel. There is art in the movement of the hands handling the camera, the angles positioned so the light hits the shot in the right places and the precision of putting together various frames to make something beautiful. 

 

For brands, the art of making your clients feel something when they make contact with your product or service is truly priceless. It means they’ve formed an emotional connection, which they will share with friends, family and followers to grow your brands trust and credibility.

 

This art is being noticed by digital consumers—and it’s paying off. As published by Cisco’s Visual Networking Index, Internet video streaming and downloads are beginning to take a larger share of bandwidth and will grow to more than 81% of all consumer Internet traffic by 2021. This data is also resonated in the 2015 Q3 call, where Facebook announced that it was generating 8 billion video views daily. As a marketer, it is clear that video marketing isn’t going anywhere, anytime soon.

 

Our team stays up to date on the latest trends and have recognized that video marketing is now one of them. We are prepared to offer a full matrix of services surrounding video marketing and videography— contact the Magnolias team to start creating your digital artistry today. 

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