Welcome to an age where your brand can be shared worldwide with the touch of a button. That’s a lot of power and a lot of potential.
Imagine what your brand could do if it could truly captivate an audience. Thousands of brands are recognized on a global scale. These brands are using technology and digital tools in inspiring ways. They’re connecting people, motivating people, and creating movement and change – all with digital storytelling.
It’s not just the big brands with internal marketing departments that are sparking change, either. In many cases, it’s the mom and pop shop with a unique story to tell. It’s the local corner store that’s making a difference in the community. It’s the restaurant chain that started small and made it big by building up the people it serves. It’s the national corporation that created movement on a global scale.
So what do you need to do for people to connect with your brand? What does it take to capture attention and hold it? How do you share your passion in a way that truly moves people?
You accomplish all this and more through digital artistry.
This is where science meets art for an explosion of creativity and ingenuity. The mediums are endless. There’s almost nothing you can’t create with the help of digital tools. Your brand truly deserves the added touch of digital artistry to shine. From compelling videos and photos, to stunning graphics and content, to blossoming social networks, there is an artist waiting to help tell your story.
When you connect with something emotionally, it produces a chemical reaction. You feel it through your whole body. That memorable experience requires feeling – it needs heart and soul.
That’s why branding is about artistry. When you can make someone feel something even without the physical experience, you’ve created art. Telling stories through art creates lasting connections. A story brings people together with a sense of empathy, support, and shared interest.
Every brand has a story, but the story itself isn’t what draws people in. Sometimes, it’s simply about how you tell it. Think about all the mediums you can use to tell a story to help someone feelit, instead of just seeing or hearing it.
Imagine you’re watching a video of a storm. Thick charcoal clouds roll in across the screen as the storm builds. The ground below turns green-grey with anticipation. Suddenly, there’s a purple flash of lightning so bright and beautiful that it takes your breath away. You should expect the sound of the thunderclap that follows, but it’s so crisp and clear – so realistic – it makes you jump. You begin to dive into the narrative below and you find that as the words come faster and without a break your heart beats harder until you are nearly breathless with fear and anticipation.
If your brand doesn’t make someone feelyour story – whether it’s the thrill of a thunderstorm, the joy of a newborn child, or the comfort of crawling into bed at night – your story deserves a new form of artistry.
There are a million ways to tell a single story. Stories aren’t one dimensional, and your brand’s story shouldn’t be one dimensional either. Simply stated, your digital marketing needs to capture the essence of your brand in order to capture the hearts of an audience.
Digital art can stretch into the farthest reaches of the globe. That’s why everything you do – online and offline – deserves that extra touch of artistry. Whether it’s incredible graphics and content for brochures, an uplifting video that brings tears to the eyes, or a social media post that makes people laugh, your brand should be able to impact everyone it touches.
One blog could inspire a movement.
One video could spark a revolution.
One post could change the hearts of a nation.
The digital world is being designed now. Reach out and take part in the digital artistry revolution.