Cast Steel Products
Cast Steel Products LP (CSP) is a North American company and leading worldwide supplier of OEM and aftermarket innovatively engineered cast, forged, and fabricated wear, abrasion, and heat-resistant products.
CSP and our team originally came together in late 2019 to discuss how to capture the brand equity they had within the industry and around the world, and compile it into a new website that was just as innovative as the parts that they forge. Our team went to the drawing board, starting with an analysis of competitor websites within the foundry and mining industry. We knew that to make the new website stand out, we needed it to be professional, but also distinct and custom-made for CSP.
The final designs came together in early 2020. They included a new design style, which incorporated left-hand navigation. The design also accounted for the numerous products that the company manufactured, with easy navigation options for the user on both desktop and mobile orientations. Development and content took us another three months to put together. The website had over 150 pages at launch. In early Q2 2020, we were happy to have the new site live and ready to forge a new impression on all of the Cast Steel Products clients.
Achieved 6.4 seconds faster load speed with the new fully-responsive website design and hosting package. Load speed is on of the most important factors related to modern SEO.
Transferred global brand equity in industry into a modern online presence for the company, making Cast Steel Products stand out among their competitors.