Offline goal conversions setup and management services.
Our conversion and media specialists will help your business set up specialized conversions across your marketing funnel.
Offline Conversion Tracking
Offline conversions (also known as cross-channel conversions) allow you to track business outcomes for purchases, events and signups in the real world – not just through your online platforms. This includes in-store purchases, phone bookings, and leads coming through sources other than the advertisements you’ve created.
Our team of advertising planners will work with your internal marketing team to navigate interconnecting different platforms into one integrated marketing dashboard. This includes connecting your CRM and other marketing initiatives to your campaigns and tracking.
Measuring offline conversions allow us to calculate marketing impact for customers that convert in the real world, and continue to build out marketing that drives conversions online and offline. For example, we can create strategies that drive online leads to physical locations, where print and digital collateral turns those leads into sales.
Setting offline conversions and offline events for your online presence takes time and a highly integrated approach to the rest of your marketing platforms. However, the benefits allow you to make more informed decisions and receive the most accurate and up to date information about your customers.Back to Consult