The Banquet started as a premium dive bar in Fort McMurray, Alberta with expansion plans for locations throughout Western Canada. Together with The Banquet marketing team, Magnolias was tasked with helping to build powerful social media content needed for launch and maintenance of the restaurants social media platforms. So much content! With a great menu, games, spin the wheel, amazing cocktails, bowling, rooftop patio, pool tables and so many amazing features the options for getting amazing videos and photos were endless.
The Banquet also engaged in an aggressive SEO and SEM strategies in the early stages of website development. Focus on primary keywords and locations features were key to filling the restaurant and raising awareness upon opening. The social media efforts and mobile application content were designed to continue keeping the location top-of-mind.
Aggressive SEM and SEO strategies were put in place at the launch of the first location in Fort McMurray. The campaigns were designed to generate awareness and accumulated over 200,000 impressions in the first 3 months of opening.
Get Real. Play Hard. A tag line that encapsulates the location and atmosphere each time you visit. With signature cocktails, over 30 beers on tap, and tons of games and activities, you’ll be sure to find exactly what you’re looking for!