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September 19, 2018

Touchpoints are the basis for every marketing strategy. A touchpoint is either subconcious or inbound, but both can help you build your brand. Touchpoints are the basis for every marketing strategy. A touchpoint is exactly what it sounds like: a channel through which...

September 12, 2018

Step Up Your Marketing Game with Insights from Mag-Con 2018: A Marketing Tradition Like No Other, as the Mag-Con 2018 Edmonton marketing confernece closes out. As Mag-Con 2018 comes to a close, we’re gearing up for a full year of innovation in marketing. The digital w...

August 30, 2018

Getting a message across in the digital world is something every modern business does. Whether it’s through email communication, a website or blog, or social media, we engage our potential customers through the digital world. However, digital communication is sometimes...

August 11, 2018

Sometimes the best marketing campaigns aren’t the fanciest. They’re simply the most targeted.  The mistake most businesses make in their marketing is trying to market to everyone. However, the widest possible net is not necessarily going to bring you the most fish if...

July 31, 2018

Long-Term Gains of Brand Recognition through Social Media Marketing. Marketing and sales go hand in hand, but sometime you have to only think about your brand. Unfortunately "brand recognition" is more difficult to put a price tag on. Social media is one of...

June 19, 2018

We’ve all heard the saying “content is king”— but what is content marketing really? Content marketing is a marketing strategy that involves the creation, publication, and distribution of content to a target audience. It is used to not only bring new traffic to your br...

May 31, 2018

Mind-Blow Video Marketing Stats That Every Marketer Needs to Hear and why video is the future of social advertising. The future is here folks—It’s time to add video marketing to your social media strategy toolbox. According to SmallBizTrends, social video generates 12...

May 24, 2018

In the digital era, many businesses are updating their approach to digital marketing. Competition in the arena is fierce, and it’s easy to get lost in the crowd. To “get found” online by potential clients, a company needs far more than a simple website and Facebook pag...